Double Exposure - Ten Percent

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Double Exposure - Ten Percent
Single by Double Exposure
from the album Ten Percent
Released May 1976
Format 7"
Length 6:51 (album version)
9:42 (12" version)
3:05 (7" version)
Label Salsoul Records
Songwriters Allan Felder, T.G. Conway
Producer Norman Harris
Double Exposure singles chronology
  "Ten Percent"
(1976)
"My Love Is Free"
(1976)

 

In 1976, Salsoul Records released their eighth release, Walter Gibbons' remix of Double Exposure's disco song "Ten Percent". "Ten Percent" was the first commercially available 12-inch single. Although, according to the record label, the actual title of this record is Ten Per Cent, not Ten Percent.

The 12-inch was reserved for DJs until the release of "Ten Percent." Disco had already begun to exploit the 12-inch's allowance for higher volumes, better sound quality, and longer playing time, but no record companies had previously seen commercial value in the new format.

 

 

Production

Ken Cayre, the head of Salsoul Records, decided to sign a number of famous musicians and bands to the label, hoping to "consolidate the success of the faceless Salsoul Orchestra", and Double Exposure was chosen as the newly signed band whose first release, "Ten Percent," would feature the orchestra and be promoted with a 12-inch single as well as the typical seven-inch format. Walter Gibbons was a DJ, not a producer, but his innovative skills, along with his punctuality and serious nature, got Gibbons the "Ten Percent" assignment at Salsoul Records. One of his original techniques was "taking two records and working them back and forth in order to extend the drum breaks," a technique he applied to the "Ten Percent" mix, which displeased the original songwriter, Allan Felder, but which was supported by Salsoul in the front-page story in which Billboard magazine covered the release. It was "mostly an exercise in stretching the original track out," and Gibbons transformed it from a "four-minute song into a nine-minute-forty-five-second-cut-and-paste roller coaster."

 

Public reaction

When Gibbons first played the "Ten Percent" 12" remix at Gallery21, where he was a regular DJ, one witness said "it sounded so new, going backwards and forwards. It built and built like it would never stop. The dance floor just exploded."

 

Chart history

Chart (1976) Peak
position
US R&B Singles 63
US Billboard Hot 100 54
US Hot Dance Club Play Singles 2

 

 

Double Exposure - Ten Percent

UK Salsoul SZ 2013 (1976).

Record produced by Norman Harris.

The vinyl record attains a strong excellent grading, suggesting few plays.

Audio quality is very clear and strong throughout.

Both record centre labels are free from tears, stains or stickers.

The record comes with a generic plain white paper sleeve.

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